KALAKANT·DAHAL

Customers were arriving through paid, buying once, and vanishing. I rebuilt the entire Klaviyo lifecycle — welcome series, browse abandonment, post-purchase, and a win-back flow with actual teeth — so acquisition spend stopped leaking out the back door. Segmentation split high-intent buyers from browsers so no one got a generic blast again.

Traffic was healthy, conversion wasn't. I ran a full CRO pass — landing page structure, page speed, checkout friction — backed by A/B tests instead of hunches. Every change had to earn its place with data before it shipped to 100% of traffic.

Anyone can buy installs. I optimized for the install that sticks — tuning creative and targeting toward users who actually activate and stay, tracking cost-per-install against lifetime value instead of celebrating a vanity number.

Running five ad platforms well means treating them as one system, not five separate budgets. I built the reporting layer that rolls everything into a single view, so budget moves toward what's actually working instead of whoever shouted loudest in the meeting.