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Mild ROAS obsession ahead 👋
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KD

KALAKANT·DAHAL

I turn cold traffic into warm leads, and warm leads into people who actually come back for seconds.

3+ yrs| PERFORMANCE MARKETING MANAGER| KATHMANDU, NP
ABOUT

About Me

// 01 — WHO I AM

I've spent the last three years turning ad spend into ROI, and ROI into repeat customers. Think of me as a full-funnel matchmaker — I introduce your brand to the right audience, then make sure the relationship actually lasts (looking at you, email flows).

My toolkit spans Meta to TikTok, Klaviyo to Shopify — but the real skill is knowing when to stop tweaking the ad and start listening to the data.

▸Paid media is my playground — Meta, Google, TikTok, X, I speak all their dialects fluently.
▸Retention isn't a nice-to-have, it's the whole plot twist. I write emails people actually open.

Say hi, swap notes, or send a meme — I'm easy to find:

LinkedInEmail

Skills & Tools

// 02 — TOOLKIT
Meta AdsMeta AdsGoogle AdsGoogle AdsTikTok AdsTikTok AdsX AdsX AdsLinkedIn AdsLinkedIn AdsSnapchat AdsSnapchat AdsKlaviyoShopifyShopifyWordPressWordPressWooCommerceWooCommerceGoogle AnalyticsGoogle AnalyticsUnbounceA/B TestingFigmaFigmaCanvaCanvaAdobe CCSlackSlackClickUpClickUpGoogle SheetsGoogle SheetsGoogle DocsGoogle Docs

Where I've Grown Things

// 03 — TRACK RECORD
Performance Marketing ManagerSep 2022 — Present
Manofy Technology · Kathmandu, Nepal

Lead end-to-end digital marketing operations for e-commerce, SaaS, and DTC brands across supplements, fashion, streetwear, and service-based verticals, driving revenue growth through paid ads and lifecycle marketing.

  • Manage 6-figure monthly advertising budgets across Meta, Google, TikTok, X, and LinkedIn Ads with consistent ROAS gains.
  • Run app install campaigns for mobile applications, optimizing for user acquisition cost and lifetime value across iOS and Android.
  • Developed email marketing strategies including automated flows, segmentation, and lifecycle campaigns that lifted retention by 35%.
  • Led CRO initiatives via landing page optimization, UX improvements, and checkout enhancements driving a 28% conversion rate increase.
  • Orchestrated creative strategy and campaign planning, collaborating with designers and copywriters to produce high-converting ad creatives and email templates.
  • Conducted audience research and market analysis to identify high-value customer segments and refine targeting across fashion, supplement, and service niches.
  • Designed media plans aligned with business objectives, optimizing budget allocation across channels for maximum ROI.
  • Built comprehensive reporting dashboards and delivered actionable insights through performance analysis to uncover growth opportunities.
  • Pioneered A/B testing frameworks for ad creatives, landing pages, and email campaigns to drive continuous performance improvements.
Digital Marketing Strategist (SEO)May — Aug 2022
Vrit Technologies · Kathmandu, Nepal
  • Developed and executed SEO optimization strategies across diverse client industries, growing organic search visibility and driving qualified traffic.
  • Optimized WordPress websites with technical SEO enhancements, ensuring superior functionality, speed, and user experience.
  • Created SEO-optimized content strategies aligned with client objectives to increase engagement and strengthen brand authority.
  • Delivered comprehensive data insights and strategic recommendations through analytics to support client growth initiatives.

Let's Connect

// 04 — REACH OUT

Got a brand that's ready to stop guessing and start growing? Let's make the algorithm work for you, not the other way around.

✉ Email meLinkedIn⬇ Resume
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