Mild ROAS obsession ahead 👋
KALAKANT·DAHAL
I turn cold traffic into warm leads, and warm leads into people who actually come back for seconds.
3+ yrs| PERFORMANCE MARKETING MANAGER| KATHMANDU, NP
ABOUT
About Me
// 01 — WHO I AMI've spent the last three years turning ad spend into ROI, and ROI into repeat customers. Think of me as a full-funnel matchmaker — I introduce your brand to the right audience, then make sure the relationship actually lasts (looking at you, email flows).
My toolkit spans Meta to TikTok, Klaviyo to Shopify — but the real skill is knowing when to stop tweaking the ad and start listening to the data.
▸Paid media is my playground — Meta, Google, TikTok, X, I speak all their dialects fluently.
▸Retention isn't a nice-to-have, it's the whole plot twist. I write emails people actually open.
▸Currently engineering growth at Manofy Technology — six figures a month, zero guesswork.
Say hi, swap notes, or send a meme — I'm easy to find:
Skills & Tools
// 02 — TOOLKIT
Meta Ads
Google Ads
TikTok Ads
X Ads
LinkedIn Ads
Snapchat Ads
Klaviyo
Shopify
WordPress
WooCommerce
Google AnalyticsUnbounceA/B Testing
Figma
Canva
Adobe CC
Slack
ClickUp
Google Sheets
Google DocsWhere I've Grown Things
// 03 — TRACK RECORDDigital Marketing ManagerSep 2022 — Present
Manofy Technology · Kathmandu, Nepal
- Manage 6-figure monthly budgets across Meta, Google, TikTok, X, and LinkedIn Ads with consistent ROAS gains.
- Run app install campaigns for iOS and Android, optimizing for acquisition cost and lifetime value.
- Built email flows in Klaviyo that lifted retention 35%.
- Led CRO work that drove a 28% conversion rate increase.
Digital Marketing Strategist (SEO)May — Aug 2022
Vrit Technologies · Kathmandu, Nepal
- Built SEO strategy across client industries, growing organic visibility and traffic.
- Ran technical SEO on WordPress sites for speed and UX.
Let's Connect
// 04 — REACH OUTGot a brand that's ready to stop guessing and start growing? Let's make the algorithm work for you, not the other way around.